Small Business Saturday 2025
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Behind every small business is a story of independence and resilience, from late nights and big ideas to the courage to bet on yourself.
This Small Business Saturday, Insureon celebrates not just what you sell, but the dedication it takes to run a business day after day, and the peace of mind that comes from knowing the right protection is in place to keep your hard work moving forward.
With more than 36 million small businesses in the U.S., our focus has always been on you—the small business owner.
From the first customer who believed in you to the milestones you’ve hit along the way, your business is a reflection of your vision and persistence. Small Business Saturday is your moment to be recognized, appreciated, and uplifted. Not only by the customers who walk through your door, but by the partners who help you stay strong and protected as you grow.
Insureon is here to support you
At Insureon, our mission is simple: To protect the livelihood of small business owners who want choice and to engage digitally.
We know running your business can be time consuming and complicated. That's why we took the guesswork and lengthy process of getting insurance and streamlined it, so you can get back to growing your business—quickly.
As part of HUB International, the world's fifth largest insurance brokerage, we're confident we can deliver the best coverage and customer service as the #1 digital agency.
Available in all 50 states and D.C., Insureon offers a single application that represents leading national insurance carriers. Once you fill out this application, we’ll provide you with multiple quotes in real-time and in most cases provide a certificate of insurance the same day.
Insureon supports diverse types of small business and industries
Although the holiday season from Black Friday and Cyber Monday to Small Business Saturday traditionally spotlights retail businesses, we know it’s important to recognize and support all types of small businesses.
We’re proud to serve a wide range of online and traditional small businesses. In fact, we work with industries from IT and construction to cleaning and real estate.
Insureon insurance policies protect you
Not only does Insureon support a variety of industries, we also offer a diverse array of policies.
Many states require small businesses to carry certain types of coverage. For instance, if you have one or more employees, you're usually required to have workers’ compensation. Or, if you have business-owned vehicles, you'll need commercial auto insurance, as it's mandatory in most states. General liability insurance is another policy that's often required by law.
We also carry industry-specific policies. For example, if you work in healthcare, you might need medical malpractice. Or, if you work in IT or with sensitive data such as financial information or Social Security numbers, you can benefit from cyber insurance.
Insureon makes it easy for you to find the right policies online and our licensed experts will help take any uncertainty out of the equation. They'll ensure you get the right policies for your specific business.
Proof of coverage when you need it
You may need a certificate of liability insurance when you are looking to sign a client contract or commercial lease, work as a contractor, or attract new clients. And with Insureon, you can typically access your certificate of insurance (COI) within 24 hours of when you apply for coverage.
At Insureon, our mission is simple: To protect the livelihood of small business owners who want choice and to engage digitally.
How to buy small business insurance from trusted carriers at Insureon
As the #1 digital agency for small business insurance, we have experts in your industry and are able to provide the right insurance from nation-leading providers.
Let us help you find the best possible policies for your business needs with an easy online application.
Insurance specialists that partner with your small business for life
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DY KUNKEL, VP ACCOUNT MANAGEMENT: Typically, our clients come to us originally for, let's say, a general liability policy. And they are getting that to meet contract requirements.
When they come to the account management team or at renewal time, they're looking to grow those contracts or they have a new contract, so they typically are adding on workers compensation, or they might need an umbrella limit to meet those requirements, or professional liability.
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When a customer comes to our website, the producer will work with them to get their coverage in place initially, and then after 32 days post bind of that policy, it'll rotate over to an account manager based on the business class and which vertical that client fits into in our account management team.
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And then the account manager will handle that policy and that customer for its longevity as long as it stays with Insureon, it stays with that account manager to work with the client, grow the client, and provide them whatever they might need.
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These account managers, they help retain our book of business, so their goal is to renew all the business that comes through our agency and keep it on the books, as well as grow our clients, provide customer service, as well as also cross-selling and upselling new policies to those clients to meet their business needs.
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We best serve our customers through making sure that they fit with each of our carriers by underwriting, as well as looking at each of the business's needs individually, and then matching that with our core markets that we work with and their pricing, as well as their coverages that they offer.
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We've seen a steady increase in customers over the past few years because of our technology offerings that we have. The marketplace, and most of the world, looks for things to be instantaneous. They want it on their cell phone, they want to be able to receive it immediately, and our product offerings give that to the client.
We can give them a quote in a minute, or we can provide them a certificate of insurance automatically, and all of that is done through our technology. We keep our customers coming back to us year-over-year because we have trusted insurance advisors as account managers.
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They have numerous years of experience in the insurance industry, as well as we also offer great renewal processes and procedures that provide ease of use to our clients by utilizing our technology. Typically our customers are purchasing additional policies, as well as renewing year after year. We don't typically see them coming to us for other needs.
Clients are unable to get something in an instant as far as insurance goes, they're going to walk into a local insurance agency where it could take up to a week for them to get their insurance quote or their certificate, where we can provide it to them in an instant.
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Insureon has a customer portal that gives clients access to their policies. If they want to review their policies, they can also make changes and request those changes direct on our portal, as well as they can go in and get their own certificate of insurance without ever having to interact with a human. Technology is definitely the future for small business insurance.
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Most of the insurance carriers and companies out there don't offer a technology advantage like we do, and again, everybody wants things on an instant basis, and so we're able to provide that to customers, and I think that's the way the insurance industry has to go if they want to keep up with the everchanging world.
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Jeff Kroeger, President, Insureon
Jeff is responsible for Insureon's corporate strategy, operations, sales, and marketing functions. He has more than a decade of commercial insurance experience, most recently as Insureon's Chief Commercial Officer. Prior to Insureon, he held a number of leadership positions at top insurance carriers, such as The Hartford and CNA. Jeff is also Chair of the Insurance Industry Charitable Foundation, Midwest Division, and a graduate of the University of Michigan. View LinkedIn
