Our editorial process

Our editorial process leverages subject matter experts who stay on top of industry trends to help generate content that provides business owners with clear, useful information that helps them protect their small businesses.

Mission statement

Our goal is to provide business owners with clear, useful information that will help them protect their life’s work and gain peace of mind.

Author typing on laptop at desk.

The content team has many years of experience writing about insurance and financial issues, and they are backed up by internal insurance subject matter experts (SMEs).

Whether you’re a brand-new startup, a contract freelancer, or an established entrepreneur, we work continuously to refine and improve our editorial process to offer the resources that you need to make smart decisions regarding insurance.


We have writers, editors, producers, brokers, and analysts who stay on top of industry trends and recommend content. Our content puts business owner needs first and can originate from different sources:

  • Insureon brokers and agents take on a large role in making business insurance product recommendations, as well as pass along questions and requests they receive from customers to inspire additional content.
  • News and trends in the business insurance community, such as cyber threats, pandemic policies, and extreme weather events.
  • Web content analysts who examine search engine results to see the kind of information that small business owners are looking for based on their industry or profession.


Once a topic is identified, we analyze our existing content to see what information is already at our disposal, then determine if any of the current information needs to be updated and/or if a new article should be crafted.


We hold regular meetings within and across teams to refine our ideas and find the best approach to cover a subject. We might choose to draft a new article, update an existing post, produce an illustration or graphic, or perhaps compose an informational video.

Depending on the approach, we will draft a creative brief or outline for our writers and design team, or sketch out a video storyboard.


Our team of writers and editors conducts extensive research, using internal and external resources, to produce content that is concise, helpful, and accurate.

For more interactive content, we work across teams and with outside vendors and designers to brainstorm ideas that offer an informative and immersive experience. We refine our graphics, finalize our storyboards, and set up video shoots.


Once an article, blog post, or graphic is created, it goes through a multi-level review and fact-checking process with editors and SMEs. Each piece typically receives up to five rounds of reviews before it’s published on our website.

We use a similar process for our video content, working with outside vendors and internal creators to produce something that’s engaging and informative. We post these videos on our YouTube channel and embed them on our website. In addition, we create infographics and other visual elements to help inform visual learners. In short, we deliver content where they are and how they want to see it.


Insureon partners with several insurance carriers nationwide to help provide insurance quotes to small business owners using our online comparison tool. While Insureon does receive commission from these companies for policies sold, we do not make recommendations based on this commission.

We strive to maintain editorial independence in our content to help provide our readers with the most accurate information possible.

Learn more from Insureon

You can learn more by checking out our blogs and articles for the latest trends and information on small business insurance.

Our YouTube page offers brief videos on a range of insurance issues.

If you have any questions about our content, our products, or the company itself, please check out our Contact Us page.