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Preparing for Spring and Summer Shopping Habits

10. April 2015 08:21

spring flowers in shopping bags

In a recent article in the Chicago Tribune, the writer wonders if there is some relation between weather and shopping habits. Some shopping habits are obvious, such as grabbing a bowl of hot soup when it’s cold outside or buying umbrellas on a rainy day. But when it comes to purchasing bigger ticket items, research shows consumers sometimes experience buyers’ remorse and return items when the weather changes.

Now that it’s spring, how can your small business prepare for consumers’ weather-influenced spring and summer shopping habits? Here are some considerations.

If you’re a B2B, think about your customers’ needs by making business life easier for them. Their employees will be asking for vacations and you can offer your services to make up the slack. If you have a business-related product, your customers will already be stocking up for fall and winter, so start marketing as soon as it makes sense for your industry.

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva's free TrendCast reports.

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General | Retail | Small Business Trends | Tips for All Small Businesses

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