Insureon Blog

5 Trends You Need to Know About for 2015

5. December 2014 08:06

Get your business ready for the new year by familiarizing yourself with these projected trends for 2015.

Trend #1: My Business, Anywhere, USA

Because technology allows you to start a business anywhere you’d like to without skipping a beat, more and more entrepreneurs are choosing to go virtual and run their businesses from home. In fact, more than 69 percent of small businesses start at home. Home-based businesses tend to be more service-oriented or in the tech industry (e.g., mobile app development), but you can easily start an ecommerce store from home, too. Just make sure you have all the right tools such as project management software, cloud storage, and mobile technology.

Trend #2: Rain, Rain, Where Are You?

According to the U.S. Drought Monitor, several states are experiencing an abnormal period of drought at the moment. Lawn care and landscaping businesses should not fret, though, because native landscaping is all the rage lately. Native planting means planting and designing yards according to the natural weather conditions of a climate. In California where I live – a state that has been particularly hard-hit by drought – many areas offer a rebate program to homeowners who replace their water-wasting lawns with more sustainable solutions. The trend carries over to cold-weather states, too, where landscapers plant native cold climate shrubbery and flowers.

Trend #3: Are We Not Men?

Salons and personal care services aren’t just for women anymore. Men, too, are spending disposable income on beauty products and services. Market research company Mintel reports men’s grooming products and services are experiencing year-over-year growth. Especially popular are the products and services that promote ease of use and functionality. Men get manicures and pedicures, buy moisturizers, and in 2013, for the first time, men spent more cash on male-specific toiletries than on shaving products.

Trend #4: Barking Up the Right Tree

People love their pets. They love to dress them up in Halloween costumes and pamper them in fancy pet spas. The shift in mindset where pet owners treat their pets like children comes from the shift in demographics – people are waiting longer to have children and more empty nesters are filling the void with furry “kids.” Spending on pets hit nearly $56 billion last year, according to The New York Times. Hot trends now include products to help overweight pets, organic pet food, pet training, and pet therapy.

Trend #5: Aging in Place

Most aging Americans don’t want to have to leave home to move into an assisted living facility. As seniors stay put, it will have a big effect on housing, healthcare, and financial businesses. That doesn’t mean real estate will suffer, either – new neighborhoods are being constructed so the aging can move into smaller homes without having to leave their towns. And because homes often need retrofitting to be safe for seniors, the trend is good news for remodelers and contractors, too.

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva's free TrendCast reports.

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General | Home-Based Business | Lawn Care and Landscaping | Pet Services | Real Estate Professionals | Salons and Personal Care Businesses | Small Business Trends

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