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How to start an insurance agency: Step-by-step

Insureon staff
Understanding the startup costs and legal requirements are the first steps in building an insurance business. Learn the difference between an insurance agency and an MGA, how to get a license for your business, the types of coverage you’ll need, and how to stand out in a crowded market.
View video transcript.

[video: an animated header displays the Insureon logo. Underneath it, a subheading displays the text: "How to start and insurance agency"]

MALE VOICEOVER: Thinking about starting your own insurance company? Whether you're launching a local agency, or dreaming big, it's more possible than you think, even as a small business owner.

[video: an illustrated header displays the text: "For both local agencies and managing general agents, it's possible to start your own insurance company."]

First choose your business model. You have a couple of options.

An insurance agency, where you sell policies from other carriers, has low startup costs.

A managing general agent, or MGA, comes with more authority and more complexity.

[video: an illustrated header displays the text: "Choose a business model:"]

[video: Under above header, two bullet points display the text: "Insurance agency: Low start up costs, sell policies from other carriers"; "MGA: More authority, more complexity"]

When it comes to budget, an independent agency might cost between $5,000 and $50,000 to get off the ground. While MGAs can run upwards of $100,000.

[video: an illustrated header displays the text: "How much does it cost?"]

[video: Under above header, two bullet points display the text: "Insurance agency: $5,000-$50,000"; "MGA: $100,000+"]

After determining your business model, you'll need to legally register your business and get licensed through your state's insurance department.

You may also have to meet continuing education requirements, reinsurance agreements, and more.

[video: an illustrated header displays the text: "Legal steps and licensing can include:"]

[video: Under above header, three bullet points display the text: "State and local licenses"; "Continuing education requirements"; "Reinsurance agreements"]

Focusing on a niche can help your insurance business to stand out.

Whether it's small business coverage, life insurance, or pet policies, find your specialty and deliver better than anyone else.

[video: an illustrated header displays the text: "Stand out with a niche:"]

[video: Under above header, three bullet points display the text: "Small business insurance"; "Life insurance"; "Pet insurance"]

But you can't forget to protect your own business too.

Most insurance businesses need several policies, including errors and omissions insurance, general liability, cyber insurance, commercial property coverage, and workers compensation insurance.

[video: an illustrated header displays the text: "Key insurance policies most agencies should have:"]

[video: Under above header, three bullet points display the text: "Errors and omissions (E&O)"; "General liability"; "Cyber liability"; "Commercial property"; "Workers' compensation"]

Starting an insurance company can be incredibly profitable. With recurring revenue, smart marketing, and great customer service, a small agency can grow fast and scale over time.

And when you're ready to protect your business, we're here to help.

[video: an illustrated header displays the text: "Protect your investment with the right coverage."]

We make it easy for small business owners to find the right, most affordable coverage.

Get free quotes for your insurance business with Insureon today.

[video: an illustrated white header displays the text: "Insureon is your #1 digital agency for small business insurance"]

Click the link to get started.

[video: an animated header displays the Insureon logo]

Whether your dream is to run a small local agency or build a larger operation like a Managing General Agent (MGA), it's important to understand all the startup costs, legal steps, and coverage requirements involved in starting your own insurance business.

In this video, we'll help you understand the difference between an insurance agency and an MGA, how to register and license your business, what kind of policies you’ll need, and how to stand out in a crowded market.

Learn more about how to start an insurance agency.

Get insurance for your business with Insureon

Complete Insureon’s easy online application today to get construction and other small business insurance coverage from leading insurance providers. You can also consult with an insurance agent on your business insurance needs.

Once you find the right policy for your small business, you can begin coverage in less than 24 hours.

Related policies for your business:
General liability insurance
Professional liability insurance
Business owner's policy

Get business insurance quotes from trusted carriers

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