As a personal trainer or fitness instructor, you probably encouraged your clients to get their bodies in shape for the beach or pool this summer. But what happens when summer is over? How can you leverage “beach season” so clients keep coming year round?
Running coach and organic body care entrepreneur Shannon Murphy finds that different things work to motivate different people. Here’s what she suggests to keep your personal training business going strong:
- All together now. Get people motivated with group workouts. It’s a lot of fun and people feel the camaraderie. Plus, working out in a group makes the time pass more quickly and more enjoyably. Clients will feel more responsible for getting out of bed or going after work to a group workout than if they were on their own. And they’ll be motivated to keep at it because they want to stay connected to their group buddies.
- Make it long-term. Focus clients on an immediate goal where they can see results fast, but definitely set longer-term plans, too. For example, have them sign up for a summer 5K race. Races are plentiful in the summer, especially around the Labor Day holiday. Then set an intermediate goal, for example a 10K in the fall. This will help people to continue the momentum after summer is over. Thinking longer-term, have them sign up for a fall half marathon or an adventure race with obstacles!
- Fun, fun, fun! Most important, make workouts fun. If people don't enjoy what they are doing, they won't do it. While it is necessary to have a plan, sometimes the best thing to do is just play. Do a fartlek ("speed play" in Swedish), set up a scavenger hunt with friends, hold workouts in various beautiful places, combine workouts with a walk to see the holiday lights, etc. If the weather changes drastically where you live, make the seasons part of your personal training marketing plan (“Last sunny day of the year special!” or “Get in shape for ski season special!”)
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.