Media and Advertising Business Insurance
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Professional liability insurance for media and advertising businesses

Professional liability insurance icon
Professional liability insurance

Professional liability insurance, also called errors and omissions insurance, protects small businesses against the costs of client lawsuits over unsatisfactory work.

Media liability insurance protects against errors and advertising injuries

A simple mistake made by your media or advertising business could cause financial harm to a client. If that client sues, it could devastate your business.

Media liability insurance, also known as professional liability insurance or errors and omissions insurance, can help pay legal expenses for lawsuits related to your professional conduct. This policy provides liability coverage related to:

  • Work mistakes and oversights
  • Missed deadlines
  • Advertising injuries, such as libel and slander

What coverage can media liability insurance provide for media and advertising businesses?

Work mistakes and oversights

If a client thinks you made a mistake or alleges that your work does not meet certain standards, you could be accused of negligence. This accusation could result in an expensive legal battle, especially if a client claims your media or advertising business caused financial damage. Media liability insurance helps cover your legal costs, even if you’re not at fault.

Missed deadlines

Project delays can have a significant impact on your client’s bottom line. If you are taken to court over a missed deadline, your media liability insurance policy could help pay for:

  • Attorney’s fees
  • Court-ordered judgments
  • Settlements
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Advertising injuries

Normally covered under a general liability policy, advertising injuries are typically excluded from coverage for media and advertising professionals due to the nature of their work. Instead, media liability insurance (sometimes called communications liability insurance) fills this gap by providing advertising injury coverage for risks such as:

  • Defamation, both libel (written) and slander (spoken)
  • Copyright infringement

How much does media liability insurance for media and advertising businesses cost?

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Most media and advertising businesses pay a median of $70 per month for media liability insurance, but you could pay more or less depending on your risks.

Insurance costs for media professionals are based on a few factors, including:

  • Advertising or media services offered
  • Business equipment and property
  • Revenue
  • Location
  • Number of employees

Other policies for media and advertising businesses

While media liability insurance covers several risks inherent in the media and advertising industry, it does not offer complete protection. Other key policies include:

General liability insurance: This policy can cover expenses related to third-party bodily injuries or property damage, including medical bills and legal costs.

Workers’ compensation insurance: Workers' comp is required in most states for businesses with employees. It can cover medical expenses and partial lost wages if an employee is injured on the job.

Cyber liability insurance: Cyber liability insurance can pay notification costs and other expenses related to data breaches. This policy is crucial for companies that handle sensitive data, such as credit card numbers.

Get free quotes and buy online with Insureon

Are you ready to safeguard your media or advertising firm with media liability or general liability insurance? Complete Insureon’s easy online application today. Once you find the right policy, you can begin coverage in less than 24 hours.

Updated: May 2, 2022
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