Insureon Blog

Small Business Trends for Spring 2015

27. March 2015 08:36

spring cherry blossoms

If you’re like most of the country, you probably can’t wait until winter is over and your small business can thaw out. Whether your business does well in the cold months or not, it’s still a good time to get ahead of the new trends you can expect this spring. Here are three to think about.

Color Me Successful

Pantone released its Fashion Color Report for spring and the palette contains a mix of understated brights, pale pastels, and nature-like neutrals. For women’s wear, the top 10 colors include three blues: Aquamarine, Scuba Blue, and Classic Blue, as well as various “quiet zone” colors such as Lucite Green, Toasted Almond, Strawberry Ice, Tangerine, Custard, Marsala, and Glacier Gray. Men’s clothing colors include Dusk Blue, Treetop, Woodbine, Sandstone, Titanium, and Lavender Herb. Yes, purple is getting more popular for men. 

Do You Mind?

In keeping with the theme of taking a step back from the rat race, another trend to keep your eye on is “mindfulness.” In the report Future 100: Trends and Change to Watch in 2015, trendwatchers report that meditation and mindfulness are being embraced all over the nation. Being mindful of all activity in life is thought to increase personal and career health. For small businesses, incorporating mindfulness could mean anything from developing mindful products to creating a mindful work environment for your employees.

Food, Glorious Food

According to Mintel, a leading market research agency, key trends to watch in 2015 include saying goodbye to fad diets. Consumers are sick of dieting (who isn’t?) and are looking for a more holistic wellness approach. Eating and drinking protein-rich foods and beverages is replacing calorie counting, and using the word diet on your menus is a big no-no. When it comes to food, consumers also want…

And, although regular grocery shopping online has never really caught on, consumers looking for specialty food items are going online to find them.

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva's free TrendCast reports.

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