A broker of record (BOR) is the licensed insurance broker or agency that’s officially authorized to represent you to an insurance company.
An insurance broker represents consumers in their search for coverage and can sell policies from several different insurance companies for a commission. Unlike captive and independent agents, who represent one or more insurance companies, a broker’s primary duty is to the client.
Having a qualified BOR can simplify your commercial insurance needs, providing you with an advocate, support system, and trusted advisor who is legally authorized to represent your small business to insurance carriers and state regulatory boards.

A broker of record is officially designated to represent and manage your insurance policy. Here’s how the process works before and after you secure coverage.
When you’re looking for insurance, a BOR helps by:
Once your policy is issued, your BOR becomes your sole point of contact, helping with:
In return, most BORs earn a commission from the carrier on the policyholder’s behalf, which is factored into the policy’s premium.
Once a policy is activated, your insurance carrier will only recognize one broker per policy. This makes it easier for them to track commissions and know who to communicate with on your behalf.
Before you secure a policy, you’re free to work with more than one broker—but managing multiple brokers can be time-consuming.
Fortunately, Insureon can provide you with free online quotes from top-rated insurance providers. This makes it easy to compare quotes, select your policy, and manage your coverage all in one place.
A broker of record letter, sometimes called an agent of record letter, is an official document authorizing a new insurance broker to manage your policies, negotiate terms, handle your claims, and receive commissions on your behalf.
Once this request has been submitted, your insurance company will update its records and transfer servicing rights to the new broker.
You can change your broker of record at any time, but here are some of the top reasons you may decide to find a new broker:
Changing your broker of record requires a few administrative steps to transfer the servicing rights from your current BOR to your new one.
Here's how this process works:
Keep in mind that changing your BOR won't affect your active policy. As you go through these steps, your coverage will remain intact.
The Association for Cooperative Operations Research and Development (ACORD) is a non-profit organization that provides forms and guidelines used across the insurance industry. One of those forms is the ACORD 36 Agent/Broker Record of Change, which is used by many insurers to process broker changes.
You don’t always need an ACORD form to change your broker. Documentation varies by carrier. Depending on the carrier, you may need an ACORD 36 broker of record form, a carrier-specific BOR form, or a signed broker of record letter.
Your new insurance broker will typically draft the broker of record letter. Most BOR letters include the policyholder’s business information, policy details, current and new broker details, the effective date of change, and the policyholder’s signature.

If you need to rescind a broker of record letter, you should immediately contact your carrier and your new and old brokers. While some insurers will simply reverse the request, others will require a new BOR to reinstate your previous broker.
Although the terms “broker of record” and “agent of record” are often used interchangeably, they can mean different things to different people. Here’s how they generally compare in the insurance industry:
| Broker of record | Agent of record | |
|---|---|---|
Represents | The policyholder | The insurance carrier |
Operations model | Independently shops multiple carriers | Appointed or employed by a specific carrier |
Ideal for | Getting objective advice and competitive quotes | Buying a specific brand-name policy |
Authority | Negotiates on behalf of the policyholder | Binds coverage on behalf of the carrier |
Insureon can help you secure affordable insurance coverage from top-rated U.S. insurance carriers with one easy online application. And, our licensed insurance agents are here to help you navigate any questions or decisions throughout your insurance-buying process.
As your broker of record, Insureon will help you manage and renew coverage, submit claims, provide risk management guidance, and save time on administrative tasks.
Once you find the right policies for your small business, you can begin coverage in less than 24 hours and get a certificate of insurance (COI) for your small business.

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