Topic

Social media marketing

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Cleaning services
How to build a simple website to help your cleaning business grow
Building a simple website can add legitimacy for your cleaning business and help you acquire more clients. Use these tools and techniques to build a website for your cleaning business.
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Social media marketing
How to respond to a social media lawsuit at your business
Social media use can be hugely beneficial for your small business, but it comes with its own set of risks.
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Social media marketing
Top social media risks for businesses

An increasing number of businesses are establishing a presence on social media. With more brand awareness comes more responsibility – and a higher risk of lawsuits. Learn about the activities you...

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General liability insurance
Libel vs. slander in business: What’s the difference?
It’s important for business owners to know the difference between slander and libel and how to protect themselves from both risks.
Someone taking a picture of a cup of coffee with their cellphone.
Social media marketing
Can businesses use customer photos on social media?
Sharing customer photos as they engage with your business comes with unique risks, and you'll need to take steps to make sure your business is protected.
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Social media marketing
7 common social media mistakes for small businesses
Using the wrong platforms, posting too much information, and ignoring customer reviews are just a few of the missteps that businesses often make on social media.
Social media icons on mobile phone
Social media marketing
How to choose the best social media platforms for your business
The best way to use social media depends largely on the type of business you run. Learn how you can benefit from six different social media platforms.
Gone viral sign on door.
Social media marketing
How to go viral on Instagram with your small business
Engaging with even a small percentage of the billion-plus people who use Instagram each month can have a tremendous impact on your business.
A woman using her phone with social media icons coming from it.
Social media marketing
Privacy issues with social media marketing for small businesses
Social media can be an invaluable marketing tool for your business. If you utilize social media, however, it is essential to be aware of the liability concerns that go along with it.
A man whispering into the ear of another man in comic style.
Social media marketing
5 ways to prevent reputational damage lawsuits
Your small business could be at risk of a costly reputational damage lawsuit even if no harm was intended.
Woman checking Facebook page on her phone.
Social media marketing
Using Facebook to grow your business? Know the risks and exposures
Facebook provides a powerful tool for engaging your customers, but it opens your business up to risk, including data breaches and poor customer reviews.
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