Social media marketing
How to respond to a social media lawsuit at your business
Social media use can be hugely beneficial for your small business, but it comes with its own set of risks.
5 questions to ask before designing your first logo
As one of the first orders of business when launching your company, designing a logo is an important undertaking. Ask yourself these five questions before you start to design your logo.
5 components of a successful referral program
People are more likely to make purchases based on recommendations from family and friends than any other factor. Leverage the power of recommendations with an effective referral program.
8 ways to reach new customers online
Because you can target digital marketing to reach qualified leads, it's one of the most effective forms of advertising your business. Get the most out of digital marketing by defining your marketing...
General liability insurance
Could general liability insurance cover false advertising claims?
Jim Beam and Maker's Mark were sued over false advertising. Learn about advertising injuries and how general liability can help with these mistakes.
How to get new business with referrals
For many businesses, client referrals make up a large chunk of new business – and accounting is no different. Here are a few suggestions to attract new clients to your business through referrals.
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