General Liability Insurance
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How much does $1 million liability insurance cost?

Typically, small business owners pay a few hundred to a thousand dollars annually for $1 million of general liability coverage. However, this cost varies across businesses based on a number of factors.

What is $1 million in liability insurance?

A $1 million general liability insurance policy means your insurance company will provide financial protection for your business up to $1 million in covered losses or damages. Beyond that $1 million limit, you'll have to pay for costs out of pocket without the help of your insurer.

An important note is that a $1 million policy in commercial general liability coverage isn’t right for every business. Some need more, like a $2 million liability policy. And some want less, such as $300k or $500k liability insurance coverage. It all depends on what your business needs. Lawsuits can prove extremely costly, which is why many business owners choose higher limits.

You'll want to choose coverage limits that'll cover a potential lawsuit, without buying more than needed.

One of the most popular options for small businessesand one that 90% of Insureon customers chooseis a general liability insurance policy with $1 million / $2 million limits. This includes:

  • $1 million per-occurrence limit. While the policy is active, the insurer will pay up to $1 million to cover any single claim.
  • $2 million aggregate limit. During the lifetime of the policy (usually one year), the insurer will pay up to $2 million to cover claims.
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What's the average cost of a $1 million liability insurance policy?

On average, Insureon customers pay $42 per month, or about $500 annually, for a $1 million general liability insurance policy. Additionally, 29% pay less than $30 per month, and 41% pay between $30 and $60 per month. Customers who need more coverage will likely pay a higher premium.

When purchasing a policy, the deductible should be something you can easily afford. If you're unable to pay for it in a crisis, then your insurance won’t activate to cover your liability claim. The average deductible that Insureon customers choose for general liability insurance is $500.

When purchasing a policy, the deductible should be something you can easily afford.

What factors influence the cost of general liability insurance?

When it comes to business liability insurance, there are several factors that contribute to your annual premium. To determine your insurance premium, insurance carriers will look at your:

Business size

The price of your insurance coverage is influenced by the size of your business location. Larger premises mean more places where third-party injuries or property damage can happen, especially if your building is open to the public, which could raise your premium.

Industry of operation

In most cases, the industry in which your business operates has the biggest impact on your premium. Insurance providers consider any risks that might increase the possibility of an expensive claim. The greater the risk, the higher the price you’ll pay.

Annual business revenue

Generally, the higher your annual revenue, the higher your premium. However, this associated cost increase is also dependent on your business industry. Some industries only increase slightly with an increase of sales, while others experience hefty hikes in price due to a surge in risky activity.

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When is general liability insurance required?

General liability insurance is not usually required by law, but business owners should be aware of situations when a licensing body, a client, or a lessor might require this common type of coverage.

Number of employees

The more employees you have—including full-time, part-time, contractors, and consultants—the greater chance for an accident to occur. That's why your premium will typically be higher if you have more employees.

Location of business

While state laws play a role in the different types of coverage you are required to carry, the area in which your business is located can affect how much you pay for a policy.

Businesses in high-crime areas or those that receive a large amount of foot traffic will have to carry more coverage than businesses in low-crime areas or have little-to-no foot traffic.

Insurance claims history

Carriers will look at your previous claims history, if you have one, to determine how risky your business is. The longer your claims history is, the riskier your business will be perceived by the insurance provider. This ultimately will impact your insurance cost in some capacity.

Additional factors insurance providers look at

While all of the above factors play a significant role in how your insurance rate is calculated, there are some other factors insurance companies will consider, including:

  • Employees that work in a risky environment daily
  • Operations in a high-risk industry, like construction
  • Existing general liability claims in your insurance history

Your small business’ cost of insurance depends on may key components, and depending on these factors if can be pricey. A more cost-friendly way to purchase insurance is to bundle the policies your business is required or chooses to carry.

Bundle policies to save money

One way to save money on your commercial general liability insurance is to purchase a business owner’s policy (BOP), which combines general liability coverage with commercial property insurance under one policy. On average, the cost of a BOP is only $57 per month for Insureon’s customers.

Some business owners in the tech industry may be able to combine errors and omissions (E&O) insurance with cyber liability insurance in a tech E&O bundle to save even more money.

Another bundle small business owners can purchase is a commercial package policy (CPP), which bundles general liability and commercial property. It also allows for more coverage options and higher policy limits, making it a good choice for businesses in higher risk industries who aren't eligible for a BOP.

Additional policies to consider

Small business owners may also find these policies helpful in protecting their businesses:

How do I get a $1 million liability insurance policy for my business?

While many factors affect the cost of general liability insurance, with several outside your control, there are ways to find affordable small business insurance. To get free quotes, fill out Insureon’s easy online application with basic information about your business, such as revenue and number of employees.

You can consult with a licensed insurance agent at any point in the process. Once you pay for your policy, you can download a certificate of insurance (COI) to show clients and others that your business is protected.

Updated: April 27, 2023
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