A continuity date refers to the earliest date from which a small business has maintained continuous insurance coverage.
A continuity date refers to the earliest date from which your claims-made insurance policy will protect you against a covered loss (a mistake, omission, or other action that harms a third party).
Depending on your situation, your continuity date may be the date your current insurance began or a date far in the past when you were insured with another company.
How far back your continuity date goes depends on whether you maintained coverage continuously:
If an incident occurs before the continuity date, your insurance policy won’t pay for the loss, even if you file a claim under your current coverage.

Continuity dates apply to claims-made liability insurance policies, including errors and omissions, professional liability, and directors and officers insurance coverages.
If you have a claims-made policy, such as professional liability or errors and omissions (E&O) insurance, the continuity date helps your insurer determine coverage eligibility for claims arising from past incidents.
Maintaining a continuous policy ensures your claims-made coverage applies to events that occurred before your current policy began.
If coverage lapses or is canceled, your continuity date resets. That means incidents from before the lapse may no longer be covered, leaving you financially exposed.
For example, imagine you’re a freelance IT consultant:
If you had let your policy lapse for a few months in 2025, your continuity date would reset, and the March 2024 incident might not be covered. This could result in denied claims and significant out-of-pocket costs.
To make sure your continuity date remains valid, you should:
These steps help ensure that claims made later—sometimes years later—are still covered, even if you’ve changed insurers.
Insureon helps small business owners get free commercial insurance quotes with one easy online application. Start an application today to reduce your financial exposure to litigation, or speak with a knowledgeable Insureon insurance agent about your business insurance needs.

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