A deductible is the amount of money you pay out of pocket before your insurance coverage kicks in.
A deductible is your share of an insurance claim, which you must pay before your insurer provides financial coverage.
It’s also an important part of how your premium is calculated and what you can expect to pay if something goes wrong.
For small business owners, choosing the right deductible can affect your cash flow, premiums, and claim decisions.
A deductible also influences whether a small claim is worth filing.
If the cost to repair or replace an item is close to your deductible, you might decide to pay out of pocket instead of filing a claim. This can help:
For example, say a cleaning business with a $1,500 deductible damaged a $1,700 floor buffer. Filing a claim may not be worthwhile because the deductible nearly equals the cost of the loss.
Most forms of small business insurance have a deductible, for example:
You can choose to set your deductible as low as zero for some policies such as general liability insurance, but you'll pay a higher premium as a result. About two-thirds of people who purchase general liability insurance through Insureon choose to pay a deductible and the average amount for this policy is $500.

When you suffer a loss, such as damage to your business vehicle from an accident, an insurance adjuster will investigate the incident. Part of that process involves determining how much it will cost to fix the damaged car.
Here’s where your deductible enters the picture. If the adjuster’s damage estimate was $5,000 and your commercial auto insurance policy has a $500 deductible, then you will pay the first $500 of the claim and your insurer will pay the balance of $4,500.
Setting your deductible amount is often a joint decision between you and your insurer. With some insurance types, the company will set a minimum deductible and then give you optional higher deductibles from which to choose.
When you choose a higher deductible, your total premium will typically be lower. However, you will pay more out of pocket before your insurance coverage is activated.
For example, with errors and omissions insurance, the minimum deductible might be $500. However, to save money, you might agree to select a $1,000, $2,000, $3,000, or up to a $10,000 deductible. The higher you go, the greater the risk you’ll assume personally—and the less you’ll pay for your policy.
Yes. For example, commercial property insurance might use one of three different forms of deductibles:

Insuring your small business doesn't have to cost a fortune. At Insureon, we help you find affordable coverage that meets the unique needs of your small business, through a single online application. That way you can get peace of mind without breaking the bank.
Some policies refer to a retention or self-insured retention (SIR) instead of a deductible, especially:
Although similar, they're not identical. The main distinction between the two is how quickly insurance begins to help—and how much work you do during the claims process.
| Deductible | Retention / SIR |
|---|---|
Insurer pays the claim minus your deductible amount | You must pay the retention first, sometimes handling defense costs or claims admin |
Insurer typically manages the claim | You're more actively involved before insurer steps in |
More common on property policies | More common on liability and cyber policies |
Selecting a deductible isn’t just about picking a number, it’s about finding the right balance between monthly premium savings and how much you can comfortably afford if something goes wrong.
A deductible that’s too high can strain your cash flow during a claim, while one that’s too low can increase your ongoing insurance costs. The best choice depends on your business’s financial cushion, risk exposure, and how often you’re likely to file a claim.
Here are some practical questions to guide your choice:
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