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Choosing the Best Social Media Platforms for Your Business

27. February 2015 09:01

professionals on their smartphones

Choosing one social media platform on which to concentrate your marketing efforts is like trying to choose your favorite child. You love them all equally, right? But you can’t really spend all your time on social media, so you have to find the social channels that are best for your business.

There is plenty of research that can help point you toward the right platform. However, as with everything on the web, social media channels are constantly changing, and as they change, so do their followers.

Here are some social media basics to help you make your decision.

Tips for Choosing the Appropriate Social Media Platform

Before you start engaging on social media, be sure to…

The bottom line: it’s smart to have some kind of presence on all the social media sites you can (which can be accomplished without a lot of extra effort by using a social media tool like TweetDeck or Hootsuite). Make sure you analyze your results and respond to social media changes as they happen.

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva's free TrendCast reports.

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General | How to Grow Your Business | Small Business | Small Business Trends | Tips for All Small Businesses

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