Once upon a time, advertising injury was something for big businesses to worry about when they offended a competitor in a major-market TV ad. In the age of online ads and social media, though, even sole proprietors and owners of home-based businesses are at risk for advertising injury claims.
Why? Because claims of slander, libel, invasion of privacy, and copyright infringement (all of which fall under the advertising injury umbrella) can be filed for posts to social media sites.
Considering that 73 percent of small businesses used social media in 2012, and 25 million have active accounts on Facebook, that translates to a lot of advertising injury exposure for the nation's entrepreneurs.
A single misstep can trigger legal action that costs a business owner thousands of dollars (regardless of his or her actual guilt). That's why it's crucial for business owners to understand what advertising injury is and how to avoid it when promoting goods and services online.
This eBook is your comprehensive guide to advertising injury: what it is, how to avoid it, and what to do if your business is slapped with an advertising injury lawsuit. Read on for tips on how to keep your business financially strong and out of court.
What Is Advertising Injury?
Advertising Injury: /n/ a type of personal injury involving the publication or dissemination of libelous or slanderous information, the infringement of copyright or brand, or other misuse or misrepresentation.
How Does Advertising Injury Affect Small Businesses?
In the Information Age, small businesses are most likely to come across advertising injury issues when using social media. That isn't to say social media marketing isn't without its merits. When handled well, it offers an inexpensive, authentic way to promote your business and engage with your customers.
But social media can be tricky: people on social media sites tend to want two contradicting things. They want to be seen and to connect with their friends on these networking platforms, and at the same time, they want to limit how much advertisers and businesses can know about their preferences.
So how can you make sure your small business benefits from the valuable information social media sites offer about your customers while staying in the good graces of the people you're trying to connect with? This eBook answers that question. In it, you'll discover…
- How social media helps small businesses.
- What constitutes advertising injury in the context of social media.
- How to avoid the social media mistakes most likely to trigger advertising injury lawsuits.
- How to handle copyright on social media sites.
- How to use customer photos legally.
- What advertising injury lawsuits cost.
- How to deal with frivolous advertising injury lawsuits.
- How to minimize the chances that you'll ever face an advertising injury lawsuit.
If you don't find the answers to your advertising injury questions here, feel free to send us an email. We're happy to help keep your business safe any way we can!
Next: Chapter 1: How Social Media Helps Small Businesses