Small-business owners are flocking to social media sites to amplify their visibility and generate leads. According to Manta (a social media site for small businesses), nearly 50 percent of small businesses are investing more time in social media than they were a year ago.
But Manta's research also shows that 61 percent of small-business owners report no visible return on investment from their social media efforts. (For a full rundown of the findings, check out the infographic "Manta Reveals Small Businesses Find ROI in Social Media but Struggle with Facebook.")
Next: Part 1: Missing the Mark: Common Small Business Social Media Mistakes
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