The Small-Business Owner's Guide to Advertising Injury

Chapter 4: Copyright Laws & Social Media: A Small Business Guide
Part 1: Copyright Laws: Read This before You Tweet, Pin, or Share

If you post content that isn't yours on Facebook, Twitter, Pinterest, or other social media sites, you could be liable for copyright infringement. That's because copyright holders have exclusive rights to their work, and in order to reproduce or publicly display their material, you have to have permission.

Remember, work governed by copyright laws includes…

  • Music.
  • Art.
  • Photography.
  • Film.
  • Writing.

So that designer's dress you pinned to your board? It could very well trigger a lawsuit if you didn't have permission. You can always ask the designer for permission, but that could get time-consuming if you post daily.

Luckily, there are exceptions to copyright laws. They exist under a principle known as "fair use."

Next: Part 2: Fair Use and Social Media

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