The Small-Business Owner's Guide to Advertising Injury


Chapter 4: Copyright Laws & Social Media: A Small Business Guide

When it comes to social media marketing, the goal is to amplify your visibility and connect with your target audience. Social networking sites are prime places to get the word out about your business, given the size of your potential audience:

Social Media Users by Site


Social Media Users by Site
Site Number of Users
Facebook 1,230,000,000
Twitter 243,000,000
Pinterest 70,000,000
LinkedIn 277,000,000
Google+ 300,000,000
Instagram 200,000,000


But as you've read, these numbers don't mean anything for your business if you don't publish content and engage fans and followers with your brand.

This is where social media gets tricky: to keep your audience's interest, you have to stay active and contribute content regularly. To avoid being sued over copyright infringement, though, you have to be meticulous about what gets posted.

Say, for instance, you maintain a Pinterest profile for your wedding planning business. To help showcase your company's personality and style, you create boards with designer wedding dresses and wedding photography. Since these images don't belong to your business, could you be sued for infringing a copyright owner's intellectual property?

Let's take a look at the basic tenets of copyright law and how they could be applied to the creative content shared on social media sites.

Next: Part 1: Copyright Laws: Read This before You Tweet, Pin, or Share

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