Inaugural Small Business Insurance Pricing Index Shows Online Prices Beat the Market

December 17, 2013

Insureon's Small Commercial Insurance Online Pricing (SCIOP) Index shows online policy prices up 2%, below increases in the larger commercial insurance market.

CHICAGO—December 17, 2013—The Insureon Small Business Institute (ISBI), the research and education arm of the nation's leading online business insurance agent for small and micro businesses, today released its inaugural Small Commercial Insurance Online Pricing (SCIOP) Index of online policy prices purchased by the nation's smallest businesses.

The first SCIOP Index measures policy prices in the second and third quarters of 2013 and shows that the market for the nation's smallest businesses, including freelancers, contract professionals, and businesses with 10 or fewer employees, saw overall price increases of 2%, slightly lower than the increases reported for the overall small business insurance market.

"The online market for small business insurance is strong and healthy," said Ted Devine, CEO of insureon. "More business owners are comfortable purchasing coverage online, and these [SCIOP Index] numbers show that going online to make that purchase is a smart decision from a financial standpoint for owners of the nation's smallest businesses."

Of note in insureon's SCIOP Index report is that General Liability Insurance policies showed no price increase during both Q2 and Q3 of 2013, whereas indexes of the larger commercial market showed price increases closer to 4%. This suggests a distinct benefit in shopping for GL coverage online for small businesses.

To download the full report, which offers analysis of pricing trends by state and by industry, visit


About the ISBI

As the nation's leading online agency for small business insurance, insureon specializes in providing industry-specialized coverage for the fast-growing micro business sector, which includes freelancers, contractors, and businesses with 10 or fewer employees. The ISBI offers original research and educational materials on industry trends within the micro sector of the small business insurance market. More information is available at insureon's website,