June 09, 2013
The campaign uses humor to raise awareness about the risks small businesses face.
CHICAGO—June 09, 2013
Today, insureon, the nation's leading online insurance agency for small business with over 30,000 clients, launched a new marketing campaign featuring UFC Women's Bantamweight Champion Ronda Rousey as the "insureon Protector." The campaign, which includes a series of videos and an interactive website, is designed to reinforce the importance of liability, property, and workers' compensation insurance for the 40 million small businesses in the U.S. with fewer than 25 employees.
In her role as The insureon Protector, Ms. Rousey uses her signature move, the arm bar, to defeat people who are hurting "the little guys"—the small-business owners who comprise the backbone of the American economy. Her first appearance as The insureon Protector depicts Ms. Rousey saving a small-business owner from rude tech store employees who mistreat their small-business customers. Before the employees know what's happening, they find themselves in Ronda's signature arm bar.
"We wanted to do something different to highlight that small-business owners have someone in their corner 24-7," said Ted Devine, CEO of insureon. "Ronda Rousey as the insureon Protector perfectly exemplifies our commitment to protecting the little guy. We will use YouTube and digital media to send the message that the real heroes of the U.S. economy have insureon and the insureon Protector to help them and protect their businesses."
"My mother started a small business as a way to help our family during challenging times. Through resolve and perseverance, she built a company that ultimately supported my family as we attended college and embarked on our careers," Ronda added. "I will take the passion I have as a product of a small business as I protect the little guy in my new role as the insureon Protector."
Ronda noted that small-business owners are encouraged to tweet at The insureon Protector (@InsureonProtect), using #GotMyBack. As the campaign continues, small-business owners can look for The insureon Protector in their local communities, where she will ensure that small-business owners and employees are knowledgeable and guarded from outside risks.
To learn more about The insureon Protector, please visit www.insureon.com/protector.
Insureon, the leading online business insurance agency for small business, specializes in serving the fast-growing micro-business sector, which includes the self-employed and companies with 10 or fewer employees. Insureon allows small businesses to apply online for insurance and receive multiple quotes from leading insurance carriers—completing in minutes a process that otherwise would take a week or longer. For more information, please visit www.insureon.com.