Insureon Blog

How to Monetize Your Commute

8. August 2016 08:10

professionals walking to work

According to data from the US Census Bureau, as cited in The Washington Post article “The Astonishing Human Potential Wasted on Commutes,” the average commute is 26 minutes. Before you mega-commuters scoff at that little number, note that the author estimates that over the course of a year, a…

And if you do have a 90-minute commute? You’re in your car for a little over a month every year.

Like they say, time is money, so the idea of spending entire days doing little more than moving your body from one location to another probably makes your skin crawl. But your commute doesn’t have to be a waste. These six tips can help you make the most of your ride to and from the office.

1. Use the Time to Plan

Leo Welder, the founder of the entrepreneur’s startup guide (@ChooseWhat), says he uses his ride home for day planning. He schedules all of the tasks, meetings, errands, and calls that he wants to make the following day so he never has to spend time figuring out what he should be doing next.

There’s an app for that: Welder prefers Remember The Milk for task management.

“It allows me to schedule using drag-and-drop and time scheduling and offers a slew of ways to categorize and prioritize tasks," he says.

2. Learn as You Go

Bryan Clayton (@bryanMclayton), CEO of GreenPal (@YourGreenPal), lives in Nashville, Tennessee, which was recently named one of the top-10 worst traffic cities in the country.

“I really can't stand that dead hour of non-productivity every morning, so I have been searching for ways to make use of it,” Clayton says. “While I cannot accomplish any actual tasks because I am driving, I can make it one of the richest hours of my day.”

He does that by listening to audiobooks every morning.

“Right now, I am listening to the autobiography of Warren Buffett, and I am getting smarter with every commute,” he says.

There’s an app for that: Like Clayton, marketing strategist Crystal Washington (@cryswashington) recommends downloading Audible to “listen to great business books, self-help titles, and even business lectures at Ivy League schools!”

Bonus tip: Founder and CEO of uniquely HR (@uniquelyHR) Mikaela Kiner subscribes to a variety of podcasts, such as This American Life, Freakonomics, and GeekWire.

“I can't tell you how often I cite things I learned about technology, the latest app, a new take on the gender pay gap, or Malcolm Gladwell's latest research,” Kiner notes.

3. Take Care of Errands

Washington points out that technology has made it easier to get personal tasks done while you’re on the road.

“Trains, buses, and taxis or car services are likely the best forms of transportation for increasing efficiency, but with the right apps, work can be done on any mode of transportation.”

There’s an app for that: Washington recommends Fancy Hands to complete any number of personal assistant tasks, such as making reservations, ordering tickets, or finding cleaning services.

4. Check Your Email

Using public transportation also gives you a chance to answer emails, but Welder says you’ll be more effective if you’re disciplined about not responding to every message as it comes in.

“I typically respond to emails twice during the work day so I can focus on other tasks during the rest of my day,” says Welder.

There’s an app for that: “Use apps like Talkler or ReadItToMe to review and respond to emails by listening to them and then responding via voice-to-text,” says Washington.

5. Sneak in Some Exercise

If you have options for your commute, Mikaela Kiner suggests you pick the route that involves exercise. It will save you the time you might otherwise spend on the treadmill.

“I purposely get off one stop early,” says Kiner. “Often, between walking to and from the station and walking to meetings, I can log as much as three miles per day.”

There’s an app for that: You can track your steps with the pedometer app Walker. And if you need more inspiration to get moving, read “Why Bike to Work Day is Great for Small Businesses.

6. Minimize Your Commute

Neil Costa, founder and CEO of the recruitment marketing agency HireClix (@hireclix), spent years dealing with a brutal two-to-three hour commute, so when he opened his own digital ad agency, he chose to locate it in the heart of the city where he lived. The change, he says, was worth it.

“Any person taking the enormous risk of starting a small business should consider going local to get themselves out of their vehicle and spend more time at their workplace or at home," says Costa. "It's one of the best benefits I have as a business owner.”

There’s an app for that: One way to stick your toe in the pool that is commercial real estate is to start with office sharing. Download the Desks Near Me app to find temporary coworking space.

Not quite ready to leave home base? That can work if you can stay focused. Learn how in “Home-Office Hacks for Higher Productivity.”

About the Contributors

Bryan Clayton

Bryan Clayton is a lifelong entrepreneur, founding Peach Tree Inc., a market leading landscape construction firm in 1998 acquired in 2013. He is currently CEO of GreenPal, an online marketplace connecting homeowners with nearby lawn care professionals.





Neil Costa

Neil Costa is an entrepreneurial executive who has spent the past 20 years focused on ecommerce, digital advertising, and recruitment advertising. In 2010, he founded HireClix on the cornerstones of creative digital marketing, analytical thinking, and great service. As CEO of HireClix, he counsels clients on how to build effective recruitment marketing campaigns and leads a team of savvy marketers and strategic human resources technology consultants. His clients include government contractors, medical device companies, technology firms, national retailers, and many other organizations.



Mikaela Kiner

Mikaela Kiner is a native Seattleite who’s spent the last 15 years in HR leadership roles at iconic Northwest companies, including Microsoft, Amazon, PopCap Games, and Redfin. She has an MS in HR management with a certificate in organizational development and is an ICF credentialed coach. Kiner delivers results by building trust and engaging her clients in creative problem solving. Clients appreciate her strategic thinking and hands on execution.



Crystal Washington

International keynote speaker, Crystal Washington works with organizations that want to leverage technology to increase profits and productivity. She is the author of the book The Social Media Why: A Busy Professional's Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business.





Leo Welder

Leo Welder is the founder of Austin, Texas-based, the entrepreneur's startup guide. The business has helped thousands of entrepreneurs take the right first steps with the best tools to ensure they maximize their opportunities for success. In addition to running, Welder contributes regularly to several entrepreneurship and technology publications, supports the Young Men's Business League and Austin Sunshine Camps, and spends time with his family.




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