For many consumers, summer is quickly slipping away and thoughts are already turning to fall activities and purchases. And luckily for small-business owners, consumer spending is predicted to go nowhere but up.
The recently released American Lifestyles 2015 report from Mintel shows total consumer sales will increase 21.9 percent over the next five years. Leading the way in spending are “nonessential categories,” such as vacations, eating at restaurants, and technology purchases, to name a few.
Here are a three more fall trends to keep your eye on.
1. Ice Cream, You Scream
America’s love for ice cream has gone global now that China has surpassed the United States as the world’s largest ice cream market. But don’t underestimate America’s love for the frozen, creamy treat.
According to Mintel, Americans consume 18.4 gallons of ice cream per person a year. Mintel suggests focusing on creating “better for you” recipes, such as those that don't have allergens, are low fat, and are gluten free. Artisanal or “craft” ice cream is also becoming more popular – 60 percent of Americans who eat ice cream every day believe local brands are better than national ones.
2. Women First
If women are your target market, you’d better know how women shop. Does age matter? Actually, the answer may surprise you.
According to MediaPost, multiple studies find women across all generations share many similarities when it comes to their shopping habits and use of social media. Women of all ages…
- Heavily use social media.
- Consider price more important than convenience.
- Make the majority of their online purchases on computers rather than mobile devices.
Last but not least, website reviews are important to women when deciding where and what to buy.
3. Falling for Autumnal Colors
- Stormy Weather.
- Oak Buff.
- Dried Herb.
- Biscay Bay.
- Cadmium Orange.
- Cashmere Rose.
- Desert Sage.
- Reflecting Pond.
- Amethyst Orchid.
The hot fall colors aren’t limited to the industry they’re associated with. If you own a business that needs to stay trendy (retail, some restaurants, home décor, graphic design, etc.), it’s smart to incorporate a least a few of these fall colors into your business.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva's free TrendCast reports.