Insureon Blog

Are Your New Year’s Resolutions Good for Your Business?

17. December 2014 07:08

I recently read a blog post about how the tradition of New Year’s resolutions came about. It seems the month of January was named after the Roman god Janus. Janus had two faces, which allowed him to look both backward into the past and forward into the future (lucky Janus!). The Romans believed that on December 31, Janus looked into the old year and forward into the new one. This inspired them to make resolutions for the New Year and forgive enemies for difficulties in the past.

I like the idea of looking back at the past year before deciding upon your resolutions for the next one. As a business owner, I tend to put pressure on myself and set crazy, sometimes unrealistic goals. Is that healthy? Is it harmful? And when I don’t achieve my resolutions, what does that say about my commitment level?

With only 8 percent of Americans actually achieving their resolutions, I’m obviously not alone, but still I feel like it’s a good time to take stock and set some goals to make my business better in 2015. Maybe some of these resolutions will help your business, too.

  1. Do something better. Anything fits here: hire better, create better, budget better. The point is you probably made mistakes in 2014 that you don’t want to repeat. Did you forget a client’s name? Promise yourself to get better at remembering names by buying a mobile CRM app. Did your presentation not wow them like you hoped? Hire a PowerPoint expert to create your next presentation instead of trying to do it yourself.
  2. Let something go. You’re never going to learn how to code and design your own website, because frankly, you don’t have the time. Let it go, and bring in some help. Are your insurance premiums creating a major dent in your business budget? Do some research and find out what other options you have to cover your business. Sometimes letting go means letting go of your own personality flaws (we all have some), such as micromanaging or being a perfectionist.
  3. Take something on. As small-business owners, we are so busy that it’s easy to hunker down in our work and rarely look up to see what opportunities are passing us by. Maybe you always planned on making charity a part of your company’s culture, but you haven’t yet. Or you want to start an internship program so you can help build a future generation of entrepreneurs. Make it a resolution to try at least one new, outside-the-box project in 2015. It might not contribute to your bottom line, but it could be the spark in your life as a business owner you’ve been looking for.

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva's free TrendCast reports.

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