With the latest global Mobile Media Consumption report showing 60 percent of Internet access now takes place on a mobile device, the writing is on the wall: if you haven’t developed a mobile marketing strategy yet, now is the time. Here are a few more statistics to convince you:
- More than 70 percent of digital coupon users rely on mobile devices to redeem discounts, according to eMarketer.
- 45 percent is the annual growth rate of mobile data traffic. It’s estimated the amount of total mobile data traffic will increase tenfold by 2019.
- 70 percent of mobile searches lead to action on a website within one hour of when the search was conducted, according to a study by iAcquire.
Get the picture? Here are three ways you can take advantage of mobile mania and make smart marketing decisions that pay off:
- Offer coupons, specials, and more. Set up an opt-in mobile marketing campaign so consumers can receive promotions, specials, and announcements directly on their mobile devices. Ask for specific permissions, such as how often they want messages and regarding certain topics. Don’t get carried away, or your customers will unsubscribe in a hurry. The quality of your messages is more important than the quantity.
- Use location-based marketing. Make sure your business is listed on all local search directories and maps, such as Yelp, Google Maps, and Yahoo Local Search. As an added bonus, users on these sites often review your business and tell their friends about it.
- Create a mobile-friendly website. Have you ever tried to navigate your website on a smartphone? Do all the images load quickly? Is it readable? Think less text, fewer photos, and bigger buttons. If your site takes too long to load, mobile users will head to another website. Ask your web designer to make your website more responsive across all platforms.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva's free TrendCast reports.