Insureon Blog

Fitness Instructors and Dietitians: Prep Your Business for the New Year’s Rush

20. December 2013 09:24

Fitness class with raised arms

As a fitness instructor or dietitian, you’re probably all too familiar with the New Year’s rush – the crowded yoga classes, the bumper-to-bumper parking lot, the influx of unfamiliar and eager faces. Last year, Men’s Health reported that “12 percent of new gym members join in January, with some clubs seeing an increase of 30 to 50 percent.”

America’s love affair with the New Year’s Resolution can mean boom time for small-business owners in the weight-loss industry – a market that was forecast to hit $66 billion this year. According to research published in the Journal of Clinical Psychology, 45 percent of Americans “usually” make a New Year’s resolution. You probably don’t have to guess which goal claims the top-ranked position: weight loss.

Like many fitness instructors and dietitians, you may be planning to capitalize on this influx by offering discount programs, New Year’s promotions, and new products and services. Just remember that any changes you make to your business should be followed by a thorough reassessment of your small business insurance plan.

Why Do I Need to Reassess My Business Insurance?

Your small business insurance plan was carefully crafted to match your business’s needs – at the time your purchased your policies. Whenever your business changes, your exposures change, which means your insurance policies may no longer align with your protection needs. This can result in gaps in coverage or extra coverage that your business no longer requires.

Here are some common changes that fitness instructors or dietitians make that could affect their coverage needs:

Luckily, reevaluating your small business insurance plan doesn’t have to be a hassle. Just contact an insureon agent, and you’ll receive step-by-step guidance through your coverage review.

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Allied Health Insurance | Small Business | Small Business Risk Management

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