Now that school is back in session, parents nationwide are realizing their children may need some extra academic help in the coming year. The new Common Core Standards for education have been adopted by 45 states, and teachers, students, and parents are rapidly discovering that the transition is going to require support outside of the school environment. In a nutshell, the Common Core establishes a single set of clear educational standards for kindergarten through 12th grade in English (or language arts) and mathematics. The standards outline a different way of getting students to learn and think, with less focus straight memorization and more emphasis on analytical thinking.
That’s where your tutoring and professional education business can step in. U.S. tutoring is a $4 billion industry, and tutors work with both teachers and students to support the lessons the students learn in their classrooms. Tutoring businesses are already seeing the opportunities the new Common Core standards are opening for them to help bridge the learning gap. The new standards have created new revenue streams for technology companies, including software companies and app creators, who can offer new tools to make the Common Core easier to teach and understand.
After you’ve familiarized yourself with the new standards, make sure your website and marketing materials play up your expertise in helping students make the transition to the new standards. Talk to your local schools and find out how you can advertise your services. Offer discounts to local PTA / PTO groups so they’ll share the information with parents. You can even contact local bloggers and newspaper reporters to offer your expert explanation of what the Common Core Standards while simultaneously promoting your services.
There are tons of free resources available to help educators teach the Common Core. Here are a few to check out:
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her onGoogle+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.