If you run a janitorial or housekeeping business and you want to add a mobile marketing strategy to your business, you’re on the right track to bringing in new business. Nearly 130 million people in the U.S. own a smartphone and use it for everything from checking out products and services on the Web to reading reviews and more. Mobile marketing can help you advertise new services, let your customers know when you have a new opening in your schedule, or send coupons for a special occasion. (For more tips on how to grow a janitorial or housekeeping business, check out the article "5 Ways to Protect Your Janitorial, Maid, or Cleaning Business.")
Before you bombard your customers with multiple messages, however, make sure you follow a few rules of mobile marketing etiquette:
- Ask permission. Customers don’t like spam messages anywhere, and especially not on their phones. You don’t know whether you’re taking up valuable message limits by sending them text messages, so make sure you first ask if they even want to receive messages from your business. You can even be specific and ask what kinds of messages they would like to receive, such as updates and sales announcements. You can make the text messages worthwhile by offering certain coupons only to mobile customers.
- Timing is everything. Who thinks about hiring cleaning services during dinner or in the middle of the night? (According to Pew Research, 44 percent of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages or other updates during the night—but that doesn’t mean they want to hear from you.) According to SIT Mobile, mobile phones are used most frequently between noon and 6 p.m., so as a general rule the best time to send out an SMS is during normal business hours—between 9 a.m. and 5 p.m. If you want to send appointment reminders (which is a great idea), send them with at least 24 hours’ notice to allow for cancellations.
- Target your message. For instance, don’t send residential customers messages about commercial cleaning services and vice-versa. That may sound obvious, but mobile messages need to be even more personalized than an email campaign.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.