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How to Start a Lawn Care or Landscaping Business: Part 2 of 2

11. March 2013 10:37

In Part 1, we discussed how to prepare to start a lawn care or landscaping business. Once you’ve made that decision, the real fun (and work) can begin. In this part of our guide on how to start a landscaping or lawn care business, we’ll outline strategies for attracting and retaining clients so you can enjoy a steady stream of revenue.

How to Attract New Clients to Your Lawn Care or Landscaping Business

In the era of the Internet, advertising is both easier to do and more confusing to understand. While lawn care flyers hung around the neighborhood used to be the gold standard for advertising, today’s lawn care business owners must consider a few more advertising outlets.

Hiring Employees for Your Lawn Care Business

If you find that you need someone besides yourself to serve your clients, you’ll have to have a strategy for finding the right employees for your business. While your individual needs will dictate some of your hiring decisions, a few basic principles can help all landscaping businesses:

  1. Offer a competitive wage. One of the best ways to attract and retain quality employees is to offer a decent salary.
  2. Incentivize long-term employment. The longer you can hold on to good employees, the less time, energy, and money you’ll have to spend looking for, interviewing, and advertising for new ones.
  3. Consider the hidden costs. Turnover is expensive for a lawn care business: every time you need a new employee, you have to devote valuable time to finding, screening, and training someone.

Protecting Your Lawn Care or Landscaping Business and Clients

While running a landscaping or lawn care business means that you’ll get to spend your days outside in the sunshine, it also means you’ll face a number of risks: you could break your expensive equipment, damage a client’s property, or even cause injuries to one of your clients or employees.

Lawn care and landscaping business insurance can protect you against all these risks. With adequate insurance policies in place, you can avoid spending your hard-earned business assets on expenses related to accidents, property damage, and personal injuries that happen on the job.

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Lawn Care and Landscaping

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