Americans prefer to do business with companies they like—and if your small business shows its gratitude this Thanksgiving season, they’re more likely to like you. How can you show your thankfulness? Here are some ways:
- Send Thanksgiving greeting cards to all your loyal customers letting them know you’re thankful for their business. It makes a big impression, especially since greeting cards aren’t really expected this time of year. (Or save postage—and trees—by sending an online greeting card from one of the many options out there.)
- Hold a special event at your business. Invite your customers, prospects and the community to an open house, seminar or other event tailored to your business to show your thanks. Have plenty of marketing materials on hand.
- Give back. There are many opportunities to volunteer in your community this time of year. Pick a charity that matters to you and your staff, and spend a day working there; collect donations for the organization; or make a financial contribution. All are great ways to show your gratitude.