Before she became a superhero, the insureon Protector was just a girl who wanted
a bike. But she had a single mom who couldn’t afford new bikes, so she had to pay
for it herself. They had an old lawnmower, so she decided she’d cut grass to make
money. Sure, she was small, but she was determined and ready to work hard.
She made fliers and posted them on telephone poles. She knocked on her neighbors’
doors. She made calls. Eventually, she got her first customer – Old Mr. Hodges who
lived across the street. She did a good job, mowing in neat lines and sweeping the
sidewalk after. She even trimmed the hedges. Mr. Hodges was impressed. He told his
friends how good she was, and by the time school ended for the summer, she had work
every day. She had to spend some of her money on gas, of course, and fixing the
lawnmower when it broke. And she needed gloves and a hat and sunscreen to protect
her skin. But she saved everything else she earned.
Things were going great until one day when some teenagers from her neighborhood
strolled by while she was cutting Mr. Hodges’ yard. She was wearing her straw hat
and gloves, and was so short she barely cleared the lawnmower’s handle. She was
working hard – so hard she didn’t hear the teenagers approach. They were cruising
the neighborhood on shiny new bikes their parents’ had bought them. They didn’t
have to work all summer.
They started shouting.
“Girls don’t mow lawns,” said one.
“Don’t you have any dolls to play with?” said another.
A third threw a soda bottle. It hit her face. It hurt.
She stopped mowing.
“Leave me alone,” she said.
The teenagers thought that was hilarious. “Leave her alone,” they laughed to each
other. “Like anyone was hanging out with her anyway.”
“Nobody wants to hang out with a girl who acts like a boy!” one said.
“Freak!” yelled another.
They rode away and the girl felt anger boil inside her. But she forced herself to
stay calm and finish the yard. They’re just bullies, she told herself. They can’t
hurt me. She cleaned up as she always did, and put away the lawnmower in her mother’s
shed. She counted her money and saw she was getting closer to the bike, and decided
she’d treat herself to a snow cone, since it was so hot. But on the way to the snow
cone stand, she walked by the telephone pole where she’d hung one of the signs advertising
her services. It was gone. She knew the teenagers had torn it down. She started
running, ran by all the places she’d hung signs – every one of them was torn down.
She was furious. She ran back to her mother’s house. Now she’d have to spend more
money on making new signs. But before she got inside, she saw people in the back,
around the shed. She got there just in time to see the teenagers riding off on their
bikes, her jugs of spare gas in their hands.
“Come back here!” she yelled, chasing after them. But they were out of reach. She
trudged back to the shed to fix the lock. She froze. The lawnmower. They’d done
something to it. She bent over the machine and saw they’d cut the fuel line and
slashed the bag. They’d broken the handle off so it dangled uselessly. She was so
angry she felt tears in her eyes. She’d have to spend almost all her money just
to fix the machine – and summer was already half over.
She slammed the shed door and strode inside. She was angry, but she was also focused.
She sat down at the kitchen table to think.
When her mom got home from work, she asked for one thing: judo lessons.
She didn’t ask for much, so her mother said yes.
She started the next week.
At first nobody thought much of her – she was small, after all. But she’d gotten
strong from all that lawn mowing. And she worked harder than anyone else. Pretty
soon, she was the best student in her class, and then the best in the whole gym.
When the teenage bullies found out she was taking judo, they laughed at her and
said girls couldn’t fight. So she fought them.
They stopped making fun of her, but they kept picking on other kids from school:
the girl scouts selling cookies, the kid who had a paper route to help his family,
the twins who ran the lemonade stand. Kids whose parents couldn’t afford to give
them everything they wanted. And that wasn’t okay with the young Protector.
She found an old pair of black pants in her closet and a black tank top. After school,
before judo practice, she put the clothes on and followed her classmates to their
jobs. When the bullies showed up to cause trouble, she leapt out, dressed in head-to-toe
black and demonstrated her judo skills. It felt good. Really good.
“Who are you?” asked the twins after she’d clocked a bully about to knock over their
“I’m the Protector,” she said. “And I will NOT let them mess with the little guys.”
She only had to do it a few times: before long, people went running when they saw
her show up.
Meanwhile, she got even better at judo. She got ranked statewide and then nationwide.
The bullies graduated from high school and her friends left their kid jobs to focus
on school – they didn’t need the Protector anymore. So she focused even more on
judo: she earned a spot on the Olympic team and became the first American woman
to earn a medal. She came home and went pro: fought and won and got famous. But
winning fights wasn’t enough. They didn’t give her the same glow she’d felt defeating
So she put together a new Protector costume. She used some of the prize money she’d
accumulated to buy a car. She drove around to find small-business owners in need
It felt good: she help a barber and a green grocer and a gym owner in her neighborhood.
But she knew there were business owners all around the country who needed her help
– and she knew she’d never reach them all on her own. What she needed was a partner.
So she started doing research. She searched for a company that had access to tens
of thousands of small-business owners. A company that already protected them. A
company that wanted someone to help it do more.
When she found insureon, she knew she had a match.
Today, you can see the girl who’s known as the insureon Protector in the ring –
she’s still fighting. But if you own a small business or shop at small firms, you
might also see her in her element: protecting the people who make the backbone of
the U.S. economy.
When? She’ll appear when people least expect it, when a small-business owner most
needs help. She’ll show up when a chain store employee is ignoring a small-business
owner in a hurry. She’ll show up with a corporate fat cat is trying to underpay
on an order. She’ll even be there when a box store tries to set up shop along a
thriving main street where independent shops flourish.
Want to see the insureon Protector in action? Check out her videos. Want to meet
her in person? Mess with a little guy / small-business owner. We dare you.