Your small business is a well-oiled, profitable machine, and it’s time to explore investments to keep that momentum going. The problem is you’re not sure of the best way to do that.
Where is your hard-earned money most useful? There are many considerations, but mimicking trendy startups probably won’t make much sense for your bottom line. Your dollars are better spent on protecting your small business's resources by investing in commercial insurance.
Need more convincing? Here are nine things your small business probably needs less than General Liability Insurance:
- An eye-catching business logo. Your business logo is a key part of your branding campaign. It’s an image that needs to represent who you are and what you do. It might be tempting to hire a professional graphic designer to make a statement, but it can be costly. Keep things simple as you shape your small business’s identity.
- A trendy blog. Maintaining a blog is a great outreach tool to keep current on your industry’s trends and educate your customers. (Ours is pretty nifty.) However, a blog often requires the touch of a professional writer and plenty of upkeep. Consider spending this time on developing your business plan instead.
- Flashy branded materials. Maybe you already have an eye-catching logo and now you want to put it on everything. T-shirts, hats, mugs, yo-yos! Advertising your company with branded items can be good marketing, but it's definitely a low priority.
- Extravagant rooftop garden. A tranquil garden with flowering plants. A clear blue sky above the rooftop. Can you picture it? It sounds lovely, but it's also expensive. Save your green and head to the park for a breath of fresh air.
- Alternative inter-office transportation. You’ve got a meeting in five minutes? Grab a scooter. Running late for lunch downstairs with coworkers? Take the slide. It may sound silly, but some offices do offer these amenities. You’re probably better off setting an alarm to prevent tardiness.
- A catchy jingle. When you hear a jingle on the radio or during a TV commercial, it worms its way into your head for hours. But the making of a catchy, successful jingle is a difficult task and commissioning one won’t be cheap. Plus, you'll have to earmark a hefty portion of your budget for a TV or radio campaign. Unless you have seriously deep pockets, better pass.
- Ultra-modern furniture and decor. Minimalist backless chairs and a fountain in your lobby would definitely make a statement. It also sounds a little uncomfortable and superfluous. Opt for functional, budget-friendly office furniture and decor that fits the personality of your small business and put the money you save toward something useful.
- Savvy social media manager. Over and over, small-business owners hear about the importance of developing a successful social media campaign. You want it done right to avoid making a Facebook or Twitter faux pas, so you’d prefer to leave it to a pro and hire a social media expert. For now, social media is a small time commitment you can take care of yourself. For more info on social media marketing, check out our eBook Tweet or Twibel: The Small-Business Owner’s Guide to Advertising Injury.
- Interactive, open office plan. Cubicle walls are falling down across the world leaving workplaces open for business. While an open office plan may work for some businesses, large spaces bustling with conversation, phone calls, and meetings can be distracting. Consider the pros and cons of a traditional office setting before taking away privacy from your employees.
How to Make Smart Business Investments
You might be influenced by the latest startup tactics, but now isn’t the time to haphazardly spend your hard-earned money. Have an accountant review your budget to prioritize for the future. Considering the following questions:
- What will it add to the long-term value of your business? If that jingle is a flop, you'd have spent a lot of money with nothing to show for it.
- Is there an immediate need for any of these purchases? A rooftop garden sounds like an unnecessary chore. Your time is valuable and can be better spent on business matters instead of weeding.
- Can you afford to maintain any long-term costs? To promote your blog entries, you’re paying for SEO targeted ads. Without consistent, new content, you’re unable to keep up the cost of driving traffic to your site.
- Are there any costs you’re currently not accounting for that may pop up in the future? Backless chairs seem super trendy and cool until your employees start complaining about back problems, leaving you to pay for their Workers’ Comp benefits.
Balancing a budget while making wise investments helps secure your small business’s future. But what if you could buy something that assures your business will have a future even when disasters hit?
General Liability Insurance offers your business that protection. If you're sued over third-party bodily injuries, property damage, and reputational injuries, this policy can pay for legal expenses that would otherwise leave you scrambling. Plus, nearly every business needs it to sign contracts or rental leases. Learn more about how General Liability Insurance protects your small business on the Insureon blog.