TWEET OR TWIBEL
The Small-Business Owner's Guide to Advertising Injury

WHAT COUNTS AS ADVERTISING INJURY? A LOOK AT SLANDER, LIBEL, INVASION OF PRIVACY, AND COPYRIGHT INFRINGEMENT

Chapter 2: What Counts As Advertising Injury? A Look at Slander, Libel, Invasion of Privacy, and Copyright Infringement

Chances are you've heard of slander, libel, invasion of privacy, and copyright infringement. You may even have a general idea of what these terms mean. But what you may not realize is how easy it is to commit one of these offenses when you use social media to market your small business.

Say, for example, you find a copyrighted image of a Pomeranian on Google and use it to generate "likes" on your pet grooming business's Facebook page. The creator of that image could sue you for copyright infringement if you don't have permission to use it.

The best way to prevent these small mistakes from becoming big legal battles is to be aware of what you can and can't do when it comes to publishing content online. Let's take a look at the advertising injury risks that could arise next time you write a tweet, post a status update, or upload a Vine.

Next: Part 1: Slander and Libel

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