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The Small-Business Owner's Guide to Advertising Injury

SOCIAL MEDIA MARKETING TIPS FOR SMALL BUSINESS: CUT YOUR ADVERTISING INJURY EXPOSURE

Chapter 7: Social Media Marketing Tips for Small Business: Cut Your Advertising Injury Exposure

When you want to generate leads, connect with prospective customers and clients, and reinforce your brand's identity, marketing through social media is an effective and low-cost route (see chart). But as we discussed earlier, you run the risk of being sued for a number of advertising missteps if you're not careful.

What Do SMBs Spend on Social Media?

What Do SMBs Spend on Social Media?
USD Percentage of Companies
$0 42%
$1 - $100 17%
$101 - $250 7%
$251 - $500 6%
$501 - $1,000 9%
$1,001 - $5,000 8%
$5,001+ 6%
Don't Know 5%

Sources: https://www.networksolutions.com/smallbusiness/wp-content/files/State_of_Small_Business_Report_Wave_5.pdf and http://www.adweek.com/socialtimes/small-biz-social/481244

So how can you reap the benefits of social network marketing without these pesky liabilities threatening your bottom line? Take these tips to heart when mapping out your strategy.

Next: Part 1: Tips for Reducing Social Media Marketing Risks

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