When you want to generate leads, connect with prospective customers and clients, and reinforce your brand's identity, marketing through social media is an effective and low-cost route (see chart). But as we discussed earlier, you run the risk of being sued for a number of advertising missteps if you're not careful.
Sources: https://www.networksolutions.com/smallbusiness/wp-content/files/State_of_Small_Business_Report_Wave_5.pdf and http://www.adweek.com/socialtimes/small-biz-social/481244
So how can you reap the benefits of social network marketing without these pesky liabilities threatening your bottom line? Take these tips to heart when mapping out your strategy.
Next: Part 1: Tips for Reducing Social Media Marketing Risks
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