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The Small-Business Owner's Guide to Advertising Injury

Conclusion

Now more than ever, advertising injury issues are a real concern for small-business owners. Why? Because small-business owners are (smartly) harnessing the cost-effective power of social media. Unfortunately, social media is a hotbed of advertising injury claims, such as copyright infringement, privacy invasion, slander, and libel. In some cases, small businesses can be accused of advertising injuries even when they stay on the right side of the law. The good news? Small-business owners can use risk mitigation techniques to reduce their chances of claims. They can also purchase General Liability Insurance, which almost always includes coverage for advertising injury lawsuits.

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