Insureon Blog

Small Business Insurance & Social Media: Are You Protected?

26. April 2016 08:20

people gathered and talking with social media likes overhead

Twenty years ago, social media consisted of chat rooms on America Online (AOL for the uninitiated) and linked webrings on Yahoo! GeoCities. Now you can hardly find a website that doesn’t have a string of buttons encouraging you to like, share, and tweet.

In a lot of ways, that’s a boon to your small business. Social media lets you stretch your advertising dollar further because it’s an easy way to:

The flip side, however, is the possibility of a mistake. Post the wrong thing on social media and you could be sued for an advertising injury.

You can find plenty of in-depth information about protecting your business in our free eBook Tweet or Twibel: The Small-Business Owner’s Guide to Advertising Injury. But if you’re in a time-crunch, this post can serve as a primer on advertising injury and how you can avoid it.

What Is Advertising Injury?

Advertising injury is a type of third-party personal injury. Typically, you hear personal injury and think car accident or a slip-and-fall mishap. Just remember that for insurance, personal injury refers to damages that don’t cause bodily harm. For advertising injury, that may mean instances of:

Get more details about the different types of advertising injury in Chapter 2 of Tweet or Twibel.

How to Reduce Your Advertising Injury Risk

The more you use social media, the more chances you have of slipping up and posting a libelous tweet. But once you’ve drunk the Twitter Kool-Aid, how can you give it up? It helps make advertising so much simpler.

Chapter 7 of Tweet or Twibel provides tips for reducing the possibility of an advertising injury claim, including…

These steps can reduce your risk, but nothing is a 100 percent effective. Luckily, most General Liability Insurance includes advertising injury protection. This coverage may pay for your legal defense should you face a lawsuit. Read through your General Liability policy with an insurance professional to see if you’re covered.

Tags:

Advertising Injury | General Liability Insurance | Small Business | Small Business Risk Management | Tips for All Small Businesses

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