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3 Twitter Accounts Small-Business Owners Need to Follow

9. March 2016 07:50

group of folks on smartphones and tablets with hashtag icon

I’m hooked on information and actually suffer from FOMO (fear of missing out) when I can't get the news fast enough. It’s important to me to stay informed about what’s going on in the world, politics, small business, trends… you name it. But as a small-business owner, I don’t have the luxury of reading everything I want to every day (I’m sure you can relate).

That’s why I’m also a Twitter enthusiast. By following the right Twitter feeds (mostly using Hootsuite), I can bypass the time-consuming part of discovering the latest information. The news is delivered right to my stream. I couldn’t possibly name all the informative and wonderful Twitter users I follow, but I’d like to share three I make sure to read every day.

@HubSpot

You’ve most likely heard of the inbound marketing platform HubSpot. You name it and HubSpot probably does it, including website management, content management, SEO tools, email campaigns, and social media scheduling and analytics. The platform is well reviewed and well respected for its expertise.

The part I can’t live without is HubSpot’s amazing blog. You can learn so much from reading this blog – from insight on Google’s ever-changing algorithms to time management tips and more. Because HubSpot's experts are on top of marketing trends, my business can be, too.

@FastCompany

It’s funny: when I used to work for a small business publication, Fast Company was one of our competitors. Now that I run my own business, I’ve learned so much from this innovative source. 

Fast Company presents cutting-edge information, showing how leading companies create, compete, invent, and reinvent business. I enjoy the success stories, but also learn a lot about popular trends, new technologies, and research.

@HarvardBiz

It might sound old school, but the Harvard Business Review is still pumping out relevant articles and research at a prolific rate. In fact, there is so much information it would be impossible to navigate without Twitter to help me pick and choose what I want to read.

I find innovative articles on leadership and management I can use in my own business and can recommend to my fellow business owners. I always find something to pique my interest and inspire me, such as articles on why you shouldn’t make important decisions late in the day or how to motivate your staff.

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva, and visit her website SmallBizDaily.com to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Tags:

General | Small Business | Tips for All Small Businesses

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