A new year means a fresh start for small business marketing campaigns, and in 2016, you’ll need to keep up with everything digital if you want to stay in the game. Here are five ways to make sure your small business marketing strategy stays ahead of the pack.
- Think visually. If your social media posts don’t have eye-catching photos, you won’t get the shares and likes you desire. To make your photos stand out, check out Color Pop Effects, which helps you take an ordinary photo and make it an original work of art. Switch out colors, turn a background into black and white, and colorize to make your product pop. Like the impact of infographics? With Piktochart, you pick a template, fonts, colors, and chart style and upload your own photos to make share-worthy infographics.
- Track your email marketing. Whether you use MailChimp, Constant Contact, or Emma, use your email-marketing platform’s analytics tools to track click through, conversion, and bounce rates. You can also monitor list growth and email shares.
- Step up your content marketing. The top three goals for content marketing are brand awareness, lead generation, and customer acquisition. Whether you use Google Analytics or Bing Webmaster Tools, remember the key measurement data to benchmark are impressions, clicks, and keywords associated with each page.
- Simplify your social media marketing. Look at third-party tools like Hootsuite and Sprout Social to learn more about your audience growth rate, the volume of conversations started, engagement, and influence.
- Use automation tools. Check out the tools provided by companies such as Infusionsoft, HubSpot, and Marketo to automate some repetitive tasks, such as lead generation, follow-up, and SEO. You can also personalize content on a variety of variables, drive conversions, and more. Then monitor your results for better engagement in the future.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at [email protected], follow her on Google+ and Twitter.com/Rieva, and visit her website SmallBizDaily.com to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.