This lawsuit has it all: major corporations, high stakes, and defamation. Turns out, HBO has been embroiled in a defamation lawsuit brought by Mitre Sports International since 2008 (just thinking about the attorney fees may be enough to give you heart palpitations!).
According to Insurance Journal, here's what happened:
- HBO aired a report called "Children of Industry" on its news program "Real Sports with Bryant Gumbel."
- The report showed footage of children hand-stitching Mitre soccer balls in India for five cents or less per hour.
- Mitre Sports International alleged the report made the company seem at best super callous and at worst as though it was profiting off of child labor.
- Mitre sued HBO for millions of dollars, alleging the portrayal harmed its reputation.
- The court sided with HBO and dismissed the libel lawsuit.
Though that may sound like good news, it's not all righteous roses for HBO. Mitre could still appeal the decision. Plus, the lawsuit was only just recently tried, which means the seven years leading up to this victory must have been a significant drain on resources, considering pre-trial motions require a ton of time and paperwork and attorney fees are a pretty penny.
HBO may be able to overcome those lost resources, but a small-business owner? The time constraints alone could be enough to threaten their survival.
Advertising Injury Lawsuits: They Can Happen to You
Unfortunately, it's not just mega entertainment corporations that have to worry about libel lawsuits. If you've ever accidentally spouted off about a competitor or past client in public, you could be in the same boat.
Don't believe it? Check out the freelancer who was sued over a tweet about a former client in the post "How Commercial General Liability Insurance Can Protect You from an $82,630 Tweet." And because social media often blurs the line between your professional and personal life, it's all too easy to make these mistakes online.
You can't be too careful with what your business publishes on its social media pages or website. That's why it pays to have a risk management plan in place that includes carrying General Liability Insurance. This policy may offer coverage when your business is sued over the following advertising injuries:
- Libel or slander.
- Copyright infringement.
- Misappropriation of advertising ideas.
- Invasion of privacy.
HBO probably had this kind of policy in place to help cover its extensive legal fees over the libel claim. So that's the other side of the coin: you don't have to be a big business to be sued, but you also don't have to be a big business to get the adequate financial protection you need to address a lawsuit.
Get Informed and Reduce Your Advertising Injury Risks
While it's wise to carry General Liability coverage as a fail safe, you should also do what you can to curb your risk exposures where you can. Good thing we have just the resource that can help you out: Tweet or Twibel: The Small-Business Owner's Guide to Advertising Injury.
This free eBook can help you figure out:
- What counts as an advertising injury.
- Which social media mistakes can lead to advertising injury lawsuits.
- Best practices for reducing your chance of being sued.
You know what they say: knowledge is power. Arm your business with information and put it to use.