Insureon Blog

ADA Compliance Continues to Plague Some Startups

6. May 2015 07:59

man in a wheelchair waiting to get on the bus

Several months ago, we discussed a Florida hotdog shop that was sued over violating the American with Disabilities Act by failing to comply with accessibility requirements. The result? The owner had to make $10k worth of renovations and pay $14k in legal fees.

And now, according to SFGate, the luxury transit startup Leap is facing a similar situation. The complaint filed with the Department of Justice alleges the company, which runs one route in San Francisco during morning and evening commutes, removed wheelchair ramps, spaces, and securement only to replace those accessibility features with bar-style seating and leather armchairs. In doing so, the startup may have violated ADA regulations.

Though innovation often seems at odds with existing laws and regulations, these rules can't just be ignored for the sake of a new business model. Let's explore how your startup can find middle ground between pursuing new ideas and complying with old rules.

Brave New World Meets Same Old Laws

The Americans with Disabilities Act requires both private and public transportation companies to ensure vehicles are accessible to passengers with disabilities. So if the complaint is true, Leap could be fined for violating the act by removing accessibility accommodations from their buses.

But the case is a little more complicated than that. Turns out, transportation isn't the sole service Leap offers. The company exists in the same gray area as rideshare startups Uber and Lyft: it's one-part tech company (thanks to its app that controls every aspect of the ride) and one-part transportation service. Just like its peers, Leap's nebulous classification makes it difficult to decide how existing laws apply to it.

For the sake of elaboration, let's get into specific examples:

As more startups continue to merge technology with existing services, more of these cases are bound to crop up. That means in order to survive, you must think outside the box while also conforming to the established rules of the land.

Innovation + Compliance = Startup Success

While it may be frustrating to wait for the laws to catch up with technology, innovators are likely shaping the new laws and regulations to come. For example, Uber and Lyft put rideshare services on the economic map. Though the innovation challenged the insurance industry at first (there was a bit of confusion about which policy would apply – personal auto or Commercial Auto Insurance), some insurance providers are developing products specifically for rideshare risks.

That is to say change is inevitable, but it doesn't do you any services to disregard the laws and face the financial consequences. To walk the line, here are some tips:

For more startup tips from experienced movers and shakers, check out our Small Business Spotlight series.

Tags:

Commercial Auto Insurance | General | Small Business | Small Business Risk Management | Workers' Compensation Insurance

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