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Make a Better Impression on 88% of Your Potential Clients

17. November 2014 08:35

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Who knew that online reviews translate into real dollars earned or lost for your business? According to a survey conducted by Dimensional Research, an independent market research company, 88 percent of people are influenced by online reviews when making a purchasing decision, be it dining out for dinner or dropping off a computer for repair. Needless to say, it’s the positive reviews that inspire those patrons and clients to trust a business.

But the negative reviews have their own power, too. In fact…

Having said that, when it comes to online reviews, most participants agreed that they have read more positive customer service reviews online than negative ones.

So let’s turn this information into steps your business can put into action. We’ll explore ways your business can generate positive online reviews and leverage their sway on prospective clients.

Tap into the Power of Positive Online Reviews

The nice thing about online reviews is that they’re like word-of-mouth referrals in overdrive. They have the potential to reach hundreds of thousands of people and influence their purchasing decisions without you doing any of the heavy lifting (other than giving those reviewers a positive experience to write about!).

So how can you take advantage of this kind of passive marketing to prospective clients and customers? Put the following tips to use:

A Few Notes on Creating Positive Experiences & Building Brand Loyalty

At the end of the day, marketing of any kind will only take you so far. The key to creating and retaining satisfied clients is providing top-notch customer service that goes above and beyond making the sale. That may mean…

When clients feel as though your business genuinely cares about helping them, it goes a long way toward building trust and loyalty, which can lead to positive online reviews and repeat business.

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General | How to Grow Your Business | Small Business | Tips for All Small Businesses

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