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Making Small Business Saturday Work for You

14. November 2014 08:05

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Black Friday may be the day big-box retailers make the big bucks, but Small Business Saturday is when small and local shops get a chance to shine. And why shouldn’t they? After all, there are 53 million small businesses and independent workers in the United States, making this sector an economic force to be reckoned with.

Small Business Saturday was first introduced by American Express back in 2010, but since then, it’s taken on a life of its own, thanks to wide social media attention. You may think you have to be a retailer to take advantage of the holiday, but that’s not the case. Let’s take a look at how you can make this upcoming Small Business Saturday a profitable day for your business on November 29, 2014.

Tips for Winning Small Business Saturday

Before we get into the ways you can draw potential shoppers and clients to your door, keep in mind that sales may not be the ultimate endgame of this holiday. In fact, if you don’t own a retail business, perhaps the mark of a successful Small Business Saturday is networking with others in your community.

Having said that, here are some ways you can capitalize on the occasion and get the word out about your business.

As you can see, you don’t have to be in the retail industry to get in on the spirit of Small Business Saturday. Even if someone might not buy your services as a Christmas gift for a family member, you’ll earn considerable goodwill by helping out others and raising awareness about the ways small businesses have a real impact on communities.

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Small Business | Tips for All Small Businesses

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