Insureon Blog

Listening = Key to Business Growth, Say World's CEOs

3. October 2013 08:55

In its most recent global poll of CEOs (conducted in 2012), IBM found that the vast majority (more than 70%) of chief executives consider listening to customers key to their growth. How are they tuning in? The survey shows that more and more business leaders are tuning in to social media and other channels that offer user-generated content to find out what their target markets really think and want. Business leaders are also want their teams to listen to each other: a majority of CEOs surveyed said they encouraged their teams to collaborate extensively. 

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Small Business | Small Business Trends

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