Insureon Blog

Small-Business Owners: Show Your Customers Some Love This Valentine’s Day

14. February 2013 13:59
customer appreciation

We spend a lot of time on this blog discussing ways to manage your business risks – in other words, how to handle the worst-case scenarios your business might face. But it’s also important to think about how your business handles rewards – that is, how you can thank your customers for their decision to work with you.

When it’s done right, rewarding your customers will help ensure revenue streams and encourage repeat business – in itself, a pretty good risk-management strategy. So we decided to take advantage of Valentine’s Day to review some effective ways to show your customers some love and keep your business pipeline full.

Proven Ways to Reward and Retain Your Customers

Research shows that businesses can expect to spend about six times more attracting a new customer than they would selling to a repeat customer. Plus, repeat customers tend to spend more per transaction than new ones. That means you can save serious dollars by effectively marketing to existing clients. Devote some of that savings to a few of these rewards efforts, and you may see massive returns on your investment.

How insureon Is Showing the Love

At insureon, we love showing our customers we care. Check out our current giveaway, which you can enter until Monday to win $500 for your business, an iPad, or branded company gear!

How are you planning to show the love to your clients this Valentine’s Day? Share in the comments!

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Tips for All Small Businesses

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