Insureon Blog

What is Small Business Saturday?

24. October 2012 16:15

You’ve heard of Black Friday—the day after Thanksgiving, which for years was known as the busiest shopping day of the year. Then along came Cyber Monday, the Monday after Thanksgiving, which quickly became the busiest online shopping day of the year.

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Since 2010, there’s also been a special shopping day, Small Business Saturday, to help small retailers get their share of the consumer holiday spending spree. American Express established the Saturday after Thanksgiving (during one of the biggest shopping weekends of the year) as the day to help small retail businesses get extensive exposure, and hopefully attract customers. Small Business Saturday, which falls on November 24 this year, is a day that rewards everyone—from the small retailers who create jobs, to the customers who buy locally and support these small retailers. It’s all about invigorating local economies and helping communities thrive.

Last year, over 100 million people came out to shop at independently-owned small retailers on Small Business Saturday. Now, in the event’s third year, American Express is planning for Small Business Saturday to be even bigger. That is why at insureon we wanted small retailers to get the most out of the day by utilizing the free tools provided by American Express.  

Visit the “Promote My Business” section of the Small Business Saturday site, where you can download personalized in-store signage, social media and email templates to promote your business and the day. Create your own campaign to get your community involved; then get inspired by reading about how other small business owners made the most of their Small Business Saturday last year.

In addition, qualifying small businesses can create free personalized ads that link to their websites or Facebook pages. American Express will run these ads in a geo-targeted ad buy at no cost to the businesses. Ads are available while supplies of inventory last. Terms, conditions and eligibility restrictions apply.

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